McGlobalization

Globalization refers the recent phenomenon of connections across the world, and even more specifically, how this is evident in media of all types. Whether it's movies, television, music, or advertising, all forms of media are becoming global. One way this is seen is in hybridization. Hybridization is when two cultures mix to form something new. An example of this in advertising is the global food chain, McDonald's. When most Americans hear McDonald's, we think of the Big Mac, Chicken McNuggets, or the oh-so-appetizing McRib. But as the company has developed around the world, they have realized that not everything sells the same in every country. For instance, their restaurants in Israel need to accommodate to the local Jewish culture. They recently opened up a chain of Kosher McDonald's in Israel with new blue-and-white logos to distinguish them from the regular chains. In addition to this, none of the McDonald's in Israel serve pork to accomodate the local culture. They've even made menu items to cater to the tastes of locals: the McShawarma and the McKebab. This is an example of the concept of hybridization: McDonald's plus Israeli culture equals Kosher McDonalds.