Objectification in Advertising

Objectification of women is rampant in our society. From advertisements to movies, throughout society you can see women being compared to things or even animals. The very act of comparing a woman to an animal or an object sends a negative message about what women should be and how they should view themselves. Despite the fact that objectification degrades women and crushes their self esteem, it also gives men the "right" to treat women as objects or even as animals.
The ad I've pictured here displays the concept rather bluntly. Although it's an ad for vegetarianism and it's supposed to be relating cows to something positive and attractive that you wouldn't want to eat, in the process it degrades women to nothing more than meat. It implies that women are simply another animal. As a vegetarian, I understand what the ad's attempting to state, but the actual effect of the ad I think is quite different (and much more negative) than what was intended.